Home Staging Adds Value to Your Home

When virtually every visual marketing aspect of a listing agent’s efforts are on the internet in nanoseconds and permeates the internet through many real estate portals like Realtor.com, Zillow, and MLSLI.com in minutes after that, it’s clear that the first impressions of a home are critical to the selling process.

As a seller, you are inviting hundreds of thousands of people into your home through the internet, with the hope that they will be motivated to come see it and make an offer.  It’s important then to put your best foot forward.  If you were inviting friends over for a get-together, you certainly would tidy up inside and outside, maybe buy new cushions, add flowers, put out your best linens, etc.  So too, when you put your home and the market it’s important that both the exterior and interior of your home be “nicely staged” for the internet and the prospective buyers who visit. 

In a survey* conducted by the National Association of Realtors, almost all buyers' agents said that staging has a positive effect on buyers and 49% of buyers' agents, reported that staging a home increases its dollar value by an average of 3-8%.  Also, 50% of sellers' agents report the value added from staging averages between 3-9%.  While 5% of agents reported an increase of 11-15%. 

We understand that changing the furniture around and decluttering may feel intrusive, but keep in mind, the facts support a positive outcome in terms of a faster sale and increased dollar value for sellers.  While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging is the extra step sellers take to help sell their home more quickly and for a higher dollar value.

At Beninati Associates, we have seen the positive results of staging – higher selling prices and faster closings.  We have our own professional home stager and furnishings to enhance your home’s décor and there is no added cost for our clients.  Call us at 631 765 5333 and let us help you sell your house

*Source:  NAR 2017 Profile of Home Staging, www.nar.realtor/reports/profile-of-home-staging.