When virtually every visual marketing aspect of a listing agent’s efforts are on the internet in nanoseconds and permeates the internet through many real estate portals like Realtor.com, Zillow, and MLSLI.com in minutes after that, it’s clear that the first impressions of a home are critical to the selling process.
As a seller, you are inviting hundreds of thousands of people into your home through the internet, with the hope that they will be motivated to come see it and make an offer. It’s important then to put your best foot forward. If you were inviting friends over for a get-together, you certainly would tidy up inside and outside, maybe buy new cushions, add flowers, put out your best linens, etc. So too, when you put your home and the market it’s important that both the exterior and interior of your home be “nicely staged” for the internet and the prospective buyers who visit.