Staging: A Powerful Selling Tool!

It’s June, and the warmer weather is here - well, almost - and if you’re thinking of putting your home on the market, you may want to get cracking!  It’s important to do a speedy assessment of what needs to be done to get in front of the swell of buyers coming to the North Fork this time of year. 

               Owners sometimes becomes psychologically detached, once the decision to sell it made, and prefer not to invest time and money into the home they are leaving.  But our experience has shown that  buyers discount their offers when repairs and updating is needed, often at many times the actual cost of fixing-up. Major renovation when selling a home, is often not a practical solution.  But “strategic fixing up” -  like fresh neutral paint, a deep cleaning,  removing wall-to-wall carpet when they cover beautiful wood floors - actually enhances the look of the home and the desirability. Even more importantly, a nicely staged home with attractive photographs will have a greater impact on the internet where almost 90% of buyers begin their search.

               Owners often ask me why we suggest they “declutted” or remove family pictures, etc.  Certainly people see through all that?  The truth is some people do see past these things, but most people start focusing on the family pictures or a paint color they really don’t care for and leave the house without looking at what they came to see.  A nicely appointed, inviting home, shows better than empty or cluttered rooms.  That is why we always recommend our professional staging services to sellers which we include in our service.  Often, it’s best to detach from the décor and let a professional do the sprucing up.  We have had major success with even some of the simplest staging techniques.  One of our clients expressed pleasant surprise after her home was staged, she said it was like coming into a decorator’s home.  The home sold within weeks and the seller enjoyed every moment of her “new” home during that time!

               So don’t delay, call me at 631 765 5333, and we will be happy to meet with you.  We will assess your home’s “comparable market value” and if you wish, put a staging plan together that will suit your needs at the least amount of inconvenience to you. At Beninati Associates, we really listen, we care and we get you results!

*Source: National Association of Realtors^® 2017 Profile of Home Staging.